Authored by: Captain SA

On 6th November, Coca-Cola Beverages South Africa (CCBSA), in collaboration with the Gauteng Department of Economic Development, held an impactful workshop at Winnie Mandela Care Centre in Tembisa, aimed at supporting local SMMEs (Small, Medium, and Micro Enterprises) and NGOs. This workshop provided a platform for local business owners to gain the digital knowledge and skills essential to thrive in today’s digital economy. The initiative is part of a broader mission to reduce the barriers that prevent SMMEs from accessing digital economic opportunities, often hindered by limited access to information and resources.

#DigitalTransformation #TembisaSMMEs

The workshop objectives focused on essential skills for business growth in a digital landscape. Key areas included migrating to online sales, understanding the importance of having a business website, and unlocking the economic benefits of digital marketing. Participants were equipped with strategies to use technological platforms for reaching broader markets, with digital marketing training highlighted as a critical component for growth.

#DigitalEconomy #OnlineSales #EmpowermentThroughKnowledge

“Tlotlo Matso, Assistant Director of Special Projects at the Gauteng Department of Economic Development, highlighted the importance of empowering local SMMEs with digital knowledge and skills, stating, “This initiative has the potential to greatly uplift our communities.” The workshop focused on the vital role digital advancement plays in boosting Tembisa’s local economy.”

#EconomicDevelopment #BusinessEmpowerment

The workshop featured a collaborative lineup of professionals who facilitated various sessions, including Mpho Mulaudzi, Economic Development Facilitator with the SP, SP & IR Department of Economic Development, and Georgett Naidoo, CCBSA’s Regional CSI Specialist. Georgett Naidoo highlighted the importance of “capacitating SMMEs to grow their business through technological platforms,” underlining the workshop’s mission to empower entrepreneurs with relevant tools and knowledge. Local stakeholders, such as Gauteng Young Vision, SA Rainbow News, Essie Home Care, Dare Solutions, NACWO, Reyaxuma, and Itumeleng Future Solutions, were in attendance, further underscoring the strong community commitment to fostering economic resilience through digital tools.

CommunityDevelopment #DigitalSkills

Through this training, local entrepreneurs learned about the strategic impact of online visibility and product marketing. Participants also discussed the transformative potential of digital tools in scaling businesses, accessing broader economic opportunities, and adapting to the evolving marketplace.

#BusinessGrowth #DigitalMarketing #TembisaEconomy

All participants expressed gratitude to CCBSA and the Gauteng Department of Economic Development for this invaluable opportunity to enhance their businesses. This event not only provided practical knowledge but also a collaborative network for ongoing support and innovation in Tembisa.

InnovationInBusiness #SMMEGrowth #CommunityEmpowerment

Contacts
Tlotlo Matso
Assistant Director: Special Projects at the Gauteng Department of Economic Development

This digital advancement workshop serves as a testament to the power of collaborative efforts in nurturing local businesses, ultimately driving economic growth and development for Tembisa and beyond.