Byline: Amanda Gumede
04 September 2024

Digital media platforms play a crucial role in influencing the behaviour of South African youth. These platforms shape youth perspectives on social issues such as poverty, unemployment, crime, and education, making them powerful tools for both information and change.

#DigitalInfluence #YouthEmpowerment

Understanding Digital Media

Digital media, often referred to as “new media,” encompasses the use of technology and the development of online platforms. It is a fast and convenient way of communicating with people worldwide, allowing users to access news quickly without waiting in lines for newspapers.

#NewMedia #TechDrivenSociety

Digital media is a vast space where people can share their thoughts, access recent events and news, and express their opinions. “Digital media platforms are channels used in everyday life to deliver information, entertain, or create content for audiences,” said Miss Philile Magoso, a second-year student from Mangosuthu University of Technology.

#ContentCreation #GlobalReach

Digital media platforms such as WhatsApp, Facebook, TikTok, YouTube, Instagram, Blogs, X (formerly Twitter), and various online news outlets have become essential tools for South African youth. Each platform has a unique role in shaping perspectives and engaging the younger generation.

#SocialMediaPlatforms #YouthEngagement

Most Famous Digital Media Platform

According to Statista, Facebook is the most widely used platform in South Africa, with its user base growing from 59.6% in 2023 to 88.4% in 2024. “I use Facebook to stay updated on what’s happening in my friends’ lives and around the world,” said Mvelo Zuma, a second-year student at the University of KwaZulu-Natal.

#FacebookStats #GlobalCommunication

Facebook is a global platform that connects South Africans with the world, allowing for open participation in events and discussions. It’s an educational tool that helps youth learn about different aspects of life and society.

#FacebookEducation #GlobalYouth

Other Popular Digital Media Platforms

TikTok has also gained popularity for its ability to entertain, educate, and inform users, particularly the youth. It helps them develop new skills, participate in challenges, and stay up-to-date with trending topics.

#TikTokTrends #YouthSkillsDevelopment

“You can find news updates on TikTok, which is useful for staying informed about the latest events in South Africa,” said Mzamo Mbewana, a final-year student at the University of Johannesburg. TikTok offers a fast and dynamic way to spread news and trends.

#TikTokNews #FastInformation

YouTube is another popular platform, especially for content creators, musicians, and makeup artists. It allows South African youth to learn from tutorial videos and improve their skills in various fields.

#YouTubeLearning #ContentCreators

“‘How-to’ videos on YouTube have helped me develop my writing skills and improve my public speaking,” said Philile. YouTube provides a wide range of content that is beneficial for personal growth.

#Tutorials #SkillDevelopment

Digital Media Platforms Addressing Social Issues

Facebook plays a key role in raising awareness on issues such as unemployment, education, and poverty. It allows people to share different perspectives, making it a valuable platform for tackling global contemporary problems.

#SocialAwareness #FacebookImpact

“I use Facebook to watch science experiments, political debates, and philosophical discussions, especially those related to the ongoing political climate,” said Mvelo. Social media platforms provide an opportunity for youth to engage in these discussions and learn from diverse opinions.

#PoliticalDebate #YouthInvolvement

On TikTok, users can raise awareness about crimes and other societal issues. Videos related to crime are shared frequently, providing a platform for open dialogue and education.

#CrimeAwareness #TikTokImpact

YouTube, on the other hand, helps address educational issues and unemployment by offering tutorial videos, which help learners and job seekers improve their skills and knowledge.

#YouTubeEducation #JobSkills

X (Twitter) is another powerful platform, often used by citizen journalists to report on news and social issues like domestic violence, crime, and gender inequality.

#CitizenJournalism #TwitterUpdates

LinkedIn helps address unemployment by connecting job seekers with employers and industry professionals. South African youth find it useful for networking and accessing job opportunities.

#LinkedInJobs #YouthUnemployment

Impact of Digital Media Platforms on South African Youth

Digital media platforms largely have a positive impact on South African youth, providing motivation, inspiration, and access to valuable information. For many, following positive influencers can shape their beliefs and perspectives in meaningful ways.

#PositiveImpact #YouthMotivation

However, digital platforms can also have negative effects, such as undermining traditional values. Some youth may adopt foreign beliefs from digital media and neglect their own cultural practices.

#CulturalImpact #DigitalDilemmas

Challenges of Using Digital Media Platforms

One of the challenges of using digital media is the risk of privacy invasion or hacking. “I once lost access to my Facebook account, and it scared me to know someone else was using it,” said Mzamo. Privacy concerns are a significant issue for digital media users worldwide.

#PrivacyIssues #AccountSafety

Digital Media vs. Traditional Media

Digital media, based on technology, provides a quick and efficient way to access information, while traditional media like newspapers and television fosters a more communal experience. “I prefer traditional media because it builds relationships within the community,” said Mvelo.

#TraditionalVsDigital #MediaEvolution

Recommendations for Positive Digital Media Engagement

It’s essential for users to engage carefully with digital media, to avoid negative influences and maintain a healthy balance between online and offline life. “People should follow influencers who promote positivity and motivation,” Mvelo advised.

#PositiveInfluence #DigitalBalance

Philile emphasized the importance of self-care and protecting personal privacy. Respect for oneself and others is key to a positive digital media experience.

SelfCare #OnlineSafety