Authored by: Captain SA | SA Rainbow News | 29th Oct 2025

Entrepreneur Elias Sibeko, popularly known as Captain SA, believes that the future of South Africa’s economy lies in the hands of township entrepreneurs. He encourages South Africans to use their creativity, skills, and determination to start and grow sustainable businesses that not only transform their lives but uplift their communities too.

#TownshipEntrepreneurship #CaptainSA #BusinessGrowth

Why Start Your Own Business

According to Captain SA, becoming an entrepreneur is about taking control of your own future. Many South Africans are turning to business because of unemployment, retrenchment, or retirement — but what starts as survival often grows into success.

“When you start your own business, you become your own boss,” says Sibeko. “You take charge of your financial growth, your time, and your destiny. You stop waiting for opportunities — you create them.”

He adds that entrepreneurship gives individuals the power to increase their income, create jobs, and build a better standard of living for themselves and others.

#BeYourOwnBoss #EmpowerYourself

Creating a Viable Business

Captain SA believes that for a business to succeed, it must be viable — meaning it meets customer needs while remaining profitable. “A good business sells the right products or services that solve problems for people,” he explains. “And it continues to make money not just for the owner, but for everyone involved — employees, suppliers, and investors.”

He highlights that a business is more than just the owner. It involves stakeholders — people who contribute to or benefit from its success. By managing relationships with customers, employees, and investors wisely, an entrepreneur creates stability and long-term growth.

#ViableBusiness #StakeholderSuccess

The Importance of Making Profit

“Profit is not greed — it’s growth,” says Sibeko. “It’s what keeps your doors open, pays your team, and allows you to invest in expansion.”

He explains that profit happens when income is higher than expenses, and it’s the reward for smart planning and hard work. When a business makes profit, everyone wins:

• Owners and shareholders gain income and stability.
• Employees keep their jobs and can enjoy salary growth.
• Investors receive returns on their investments.

Captain SA encourages entrepreneurs to always aim to increase sales, manage costs, and reinvest profits to build a sustainable future.

#ProfitForProgress #SmartBusiness

Keeping Customers Happy

In Sibeko’s experience, the secret to a thriving business lies in keeping customers happy. “A satisfied customer is your best marketing tool,” he says. “When people love your product or service, they’ll always come back — and they’ll bring others with them.”

He emphasizes two key strategies for business growth:
1️⃣ Ensure your customers are satisfied with excellent service and quality products.
2️⃣ Market your outlet consistently to attract new customers and build community trust.

#CustomerFirst #GrowWithQuality

A Call to Action – Join the Business & Career Symposium 2

Captain SA urges all entrepreneurs, job seekers, and community members to take advantage of opportunities that encourage growth and networking.

He invites everyone to the Business & Career Symposium 2 and Exhibition Day on 14 November 2025, hosted at Winnie Mandela Open Field, Tembisa (between CCC, Library, and Clinic).

The event is proudly hosted by SA Young Vision Advertising and Marketing Services, in partnership with Coca-Cola Beverages South Africa (CCBSA), SA Rainbow News Media, Old Mutual, Department of Employment and Labour, Get Informed Youth Empowerment, and Spark Agro Life, among others.

“This is more than an event,” says Sibeko. “It’s a platform for township entrepreneurs to showcase their businesses, connect with key industry players, and learn from successful leaders. Early stall bookings come with great exposure and the chance to have your brand featured by SA Rainbow News Media across the world.”

📞 Book your stall today: 063 978 3027
🌐 Visit: www.sarainbownews.co.za

Join the movement that’s reshaping the township economy. Together, we can empower small businesses, inspire young minds, and build a stronger, self-reliant South Africa.

#BusinessSymposium2 #CaptainSA #TembisaBusiness #SAYoungVision #SARainbowNews #EntrepreneurshipSA #SupportLocal #CareerEmpowerment #TownshipRising